Bulk & workflow

All bulk actions run server-side. Once a job starts, our bulk worker takes over — you can close the tab and the job keeps running.

• A realtime progress bar at the top of product enrichment shows processed items, errors and the job type.
• Job logs show per-product results: what succeeded, what was skipped and why.
• Jobs deduplicate their product list, so a product is never processed twice.
• When a job finishes, a Review button appears and stays available while batches await review.

Every bulk job produces results you review before anything is pushed to Shopify.

• Content — titles, descriptions, SEO title and meta, with a diff against the current Shopify text.
• Alt tags — generated alt text per image.
• Collections — suggested collections per product, with a score.
• Matching products — AI suggestions including imagery.
• Lifestyle images — approve or reject each generated image.

Select products and choose More actions → Update prices. Three methods are available:

• Fixed amount — increase or decrease by e.g. €2.00.
• Percentage — e.g. +10% or −5%.
• Fixed price — set all selected variants to the same amount.

You see a preview of the new prices before confirming. For single products, use the variant price editor in the product detail view.

Select products in the product list and choose Start sale campaign. In the modal you set your rule:

• Percentage — for example 20% off all selected variants.
• Fixed amount — for example €5.00 off every variant price.
• Fixed price — set all variants to the same sale amount.

Optionally round to .95 or .99. You see a preview of the new prices before you start. The campaign then runs as a server-side bulk job; follow progress in the bar at the top and per product in the job logs.

Pshly.ai not only sets the new price, it also fills the compare-at price with the original price. That makes the discount visible everywhere: a struck-through price on the product page, sale badges in collections and the correct sale price in your product feeds.

• Did a variant already have a compare-at price? You choose whether it is kept or overwritten.
• A sale tag marks all products in the campaign so automated SALE collections and theme badges are instantly correct.
• When the campaign ends, price, compare-at price and the sale tag are all restored.

Before anything changes, Pshly.ai takes a snapshot of the original price and compare-at price per variant. You find all campaigns under Products → Sale campaigns.

• End campaign starts a server-side job that restores every variant to the captured values exactly.
• An ended campaign can be re-activated for the same selection with Re-apply.
• Failed variants appear per product in the job logs, including the reason — and you can retry them.
• Deleting is only possible once a campaign has ended, so sale prices never stay behind in Shopify.

In the EU the displayed compare-at price must be the lowest price of the past 30 days. Pshly.ai records the price per variant in the price history on every sync and every price change.

• When creating a campaign we warn you if the chosen compare-at price is higher than the lowest price of the past 30 days.
• That prevents a compare-at price you cannot substantiate afterwards.
• The history is kept after a campaign ends, so follow-up campaigns can be substantiated too.

After pushing content you can set products to Active in Shopify in bulk.

• Select products and choose More actions → Status → Active.
• An extra confirmation step always shows how many products will go live.
• Products that are already active are skipped.

Seasonal or temporarily offline products don't need to reappear in every review. There are two ways to exclude them:

• Via a Shopify tag — add the tag pshly-skip (configurable under Settings → Shopify). Tags are picked up on every sync, so you can assign them in bulk in Shopify.
• Manually in Pshly — via More actions → Exclude from optimisation, also for a whole selection.

Excluded products get an Excluded badge, disappear from the work list and are filtered out of bulk jobs. Use the filter All / Active only / Excluded only to bring them back.

Pshly prevents the same content or image from reaching Shopify twice.

• Repeated pushes of the same product within seconds are ignored server-side.
• Lifestyle images that already have a Shopify image ID or status pushed are skipped.
• Bulk jobs deduplicate their product list before starting.
• Products deleted in Shopify are flagged as deleted in Shopify instead of failing the job.