G&F Verpakkingen – Consistent Content & +34% Organic Growth
An established packaging store that had accumulated various writing styles over the years. With Pshly.ai, all content was standardized, enriched with automatic internal links and optimized for SEO – resulting in approximately 34% growth in organic clicks.
500+
Product descriptions
30+
Collection descriptions
Auto
Internal links
+34%
Organic clicks
!The challenge
G&F Verpakkingen is a B2B online store with an extensive range of packaging materials. Over the years, product descriptions had been written by different people, in varying styles and formats. Some descriptions were detailed and technical, others brief and informal. There was no consistent tone of voice, and internal links to sub-collections and product variants were missing – resulting in missed SEO opportunities.
The solution with Pshly.ai
With Pshly.ai, the entire product catalog was rewritten with uniform, SEO-optimized descriptions in one consistent writing style. The automatic internal linking feature connected products to relevant sub-collections and variants, significantly improving the internal link structure. All SEO titles and meta descriptions were optimized based on Search Console data.
Results
500+ product descriptions standardized in one consistent writing style
30+ collection pages filled with SEO-optimized texts
Automatic internal links to sub-collections and product variants
All SEO titles and meta descriptions optimized
±34% growth in organic clicks – and still growing 🚀
Consistent tone of voice across the entire store
“Our product content was a patchwork of styles. Pshly.ai standardized everything and the results in Google are clearly visible – we're growing every month.”
— Frank, founder of G&F Verpakkingen